Your first 10 customers,one conversation at a time.
Who to pick, how to reach them, how to run the call, and how to turn early users into proof. The founder-led playbook for your first ten, free.
By Daniel Koren, founder of StartWise. I made the usual founder mistakes, so you can skip them.- Pick a narrow first customerThe one group you can win first
- A list of 50, by handReal people who have the problem now
- Outreach that sounds humanMessages people actually answer
- Calls that closeLearn first, then ask for the pilot or the payment
Less of this.More of this.
How it works
Your first customer
Narrow enough to win, painful enough to pay.
Fifty by hand
Find them, then write to them like a person.
Ten paying
Run the call, win the pilot, make them your proof.
Your first customers won’t come from ads. They come from you, talking to the right people one at a time. I built my own network the same way, going to events and pitching myself. That’s the playbook here.
Daniel KorenFounder, StartWiseQuestions
Is it really free?
Yes. The whole playbook is free: who to pick, how to reach them, how to run the call and how to turn users into proof.
I hate selling. Can I still do this?
Yes. These calls start by learning about their problem, not pitching. You ask for the pilot or the payment once it fits.
B2B or consumer?
Both. The steps are the same: a narrow first group, direct outreach, and calls that learn before they sell.
Why do you want my email?
To send you the guide and your build path so you can come back to them. One click unsubscribes you.
Your first 10 customers,one conversation at a time.
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